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Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers, increasing revenue by engaging with new customers, and reducing costs by reducing overheads. The management principle of Loyalty is to manage the business with a vision of continuous improvement. The fundamental strategy is to use the information revolution to develop new sources of revenue and improve the efficiency of the business. This would mean continuously improving the customer acquisition model to include a more comprehensive marketing strategy including both offline and online activities. The company believes that the most important expense is Employee salaries and pensions. Since employees are the biggest cost, the company has set up a separate cost budget for this expense. It also has a separate budget for the Employee attrition benefit program. This is a defined amount that will be paid to departing employees which is used for